This is a poster that's being given away at this year's PAX. If Sony and the artist were hoping I'd stop associating this game with Day of the Triffids, they're going to be very disappointed.
Not that this is a bad thing. The last game that got me thinking of the classic British sci-fi novel was Day of the Tentacle (the tentacles looked like the BBC adaptation's designs), and that seemed to turn out OK.
You can grab a full-size version of the image below.