These days, Rockstar are known as a publisher with a reputation for very slick marketing, especially when it comes to their flagship series, Grand Theft Auto.

Things weren't always as "cool", though. As this advertisement from 1997, for the very first game in the series, shows. Run before Rockstar was even known as Rockstar, it's...look, it's not pretty, for the developers, the publisher, the game or anyone who drew breath in the 1990s.

GTA [VGJunk]

Total Recall is a look back at the history of video games through their characters, franchises, developers and trends. You'll find Total Recall stories every Tue-Fri between 1am -2am Eastern.