If a retailer reviewed the games they were selling, would you trust them? Probably not, but then, most retailers aren't like Australia's JB Hi-Fi.
Known here as a humongous, cut-price seller of anything that can turn on or be put in something that turns on, many JB managers hire students or other forms of young and dispirited malcontents to write (and often illustrate) in-store reviews and promos for their products.
They've got a reputation as sometimes being refreshingly honest and/or funny. Like these (even if most seem to have been done by the same guy).