Consider this a master class in font picking. When selecting a font, you should choose something that is easy to read, but is still striking. The latest thing you want to do is confuse people, or worse, lead them on about butt lovin'.

Love in the Buff is a new Hong Kong romantic comedy. It's the sequel to Love in a Puff, which was about smokers who bonded over the Hong Kong smoking ban. Misleading font or not, Love in the Buff does not appear to be about butts, cigarette or human.

Meanwhile in China... [Reddit via Bejing Cream]