The sharp-eyed bloggers over at Aggrogate noticed something amiss with today's issue of freebie New York newspaper Metro. Instead of a sexy cover for the pub's Sex Issue, the Metro was wrapped with a faux cover dedicated to the panic in London caused by puzzles.

That's right, Nintendo took over the New York paper with a full reachwrap-around ad for DS title Professor Layton and the Unwound Future.

Quite puzzling timing.

Check out Aggrogate for more pics of the clever four page ad.