No sooner did Blizzard offer up two new virtual beasts for World of Warcraft players to buy—one mount, one pet—than did the fanbase queue up in the tens of thousands to buy them, netting Blizzard millions.

Blizzard put the Celestial Steed mount and Lil' XT pet up for sale today, priced at $25 USD/20€ and $10 USD/10€, respectively. According to a report from WoW.comf, the queue to grab these virtual items from Blizzard's store at one point topped 140,000 people, with waits of more than 7 hours to download the digital beasts.

The quick math puts that somewhere between $1.4 million and $3.5 million in revenue for Blizzard in just a matter of hours. Not surprising, considering the 220,000 Panderan Monks that World of Warcraft fans snapped up last year, just... OK, it's still pretty damn surprising.


Queue for Celestial Steed and Lil' XT is above 140,000 []