Sony Japan so are not done with the colour changes. Next up, following the new red PS2, is this "Metallic Blue" PSP. Which is new for Japan, not so new for the US, since it's the same colour North America's getting in the limited edition Madden 09 PSP pack. This one will be a limited edition as well, and will come in two bundles: a "value pack" (¥23,800/USD$228), which is the PSP, a 32MB card, AV cables and various bags/straps, and a "1 Seg" pack (¥29,800/USD$286), which is everything that comes in the value pack, but with the addition of the nifty 1 Seg TV tuner. Both will be out in Japan on July 17.

Tokyo, June 3, 2008 – Sony Computer Entertainment Japan (SCEJ), a division of Sony Computer Entertainment Inc. (SCEI) responsible for business operations in Japan, today announced that it would release two PSP® (PlayStation®Portable) packs in "Metallic Blue" color, "PSP® (PlayStation®Portable) Metallic Blue Value Pack" and "PSP® (PlayStation®Portable) Metallic Blue 1 Seg Pack," featuring a new color for the summer season. Beginning Thursday July 17th, 2008, "PSP Metallic Blue Value Pack" and "PSP Metallic Blue 1 Seg Pack" will be released as a limited offer at recommended retail prices of 23,800 yen (including tax) and 29,800 yen (including tax) respectively.

"PSP Metallic Blue Value Pack" comprises a new "Metallic Blue" PSP, pouch, hand strap, cloth, a 32MB Memory Stick™ Duo, as well as a "D Terminal AV Cable (*1)" which allows users to enjoy high quality entertainment content on TVs in homes. "PSP Metallic Blue Value Pack" will be a great starter pack for those who wish to begin their PSP experience for the first time.

"PSP Metallic Blue 1 Seg Pack" bundles a "Metallic Blue" PSP with a widely popular "1 Seg" tuner, a pouch in the same blue color that can store the PSP system with the tuner attached, a stand to place the PSP system for TV viewing, strap, cloth, and a 1GB Memory Stick™ PRO Duo. This product is ideal for those who wish to enjoy not only games but also a variety of other PSP entertainment including "1 Seg" viewing.

For the upcoming summer season's press release on Kotaku, a host of new and exciting software titles are scheduled to be released for PSP, including third party titles such as GUNDAM BATTLE UNIVERSE and SUPER ROBOT TAISEN A PORTABLE by NAMCO BANDAI Games Inc., The Legend of Heroes: SORA NO KISEKI by Nihon Falcom Corporation, and PHANTASY STAR PORTABLE by SEGA CORPORATION. (*2)

With these new offerings, together with the lineup of forthcoming new game titles, SCEJ will continue to expand the market and create a new world of handheld computer entertainment with PSP.