Official Pokémon Sunscreen Coming To Asia

Illustration for article titled Official Pokémon Sunscreen Coming To Asia
Screenshot: Shiseido/YouTube
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When you think of Pokémon, you probably don’t think of sunscreen. Well, maybe you do. I know I don’t!


Yet, Shiseido is rolling out Pocket Monster emblazoned Anessa sunscreen in its native Japan as well as in mainland China and Hong Kong. The concept seems to be that the Pokémon sunblock protects wearers as they venture outside to play.

Japan is getting the Pikachu, Squirtle, and Eevee bottles, while the Pikachu version will also be released in Hong Kong. China will see Pikachu, Squirtle, Psyduck, and Jigglypuff versions. It looks like there is a Charmander bottling available at Duty-Free shops, too.

Each version seems to be a rebranding of Anessa’s SPF 50 Perfect UV sunscreen with skincare milk. Available for a limited time only.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.



I know pikachu is the mascot but it would make more sense if they used charmander as the main bottle.