Why Rockstar Released GTA V For Current-Gen ConsolesS

Can't do this with a next gen-only game in 2013 (probably not in 2014, either), because there just won't be enough next-gen consoles out there for quite some time...

Grand Theft Auto V® Worldwide Sales Surpass $1 Billion In First Three Days

Fastest entertainment property in history to reach significant milestone*

NEW YORK—(BUSINESS WIRE)—Sep. 20, 2013— Take-Two Interactive Software, Inc. (NASDAQ: TTWO) today announced that Grand Theft Auto V, the critically acclaimed latest release from the iconic interactive entertainment series, hasachieved worldwide retail sales of more than $1 billion during its first three days on sale, according to Company estimates. We believe this marks the fastest that any entertainment property, including video games* and feature films**, has reached this significant milestone.

Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment," said Strauss Zelnick, Chairman and CEO of Take-Two. “We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V.”

Developed by series creator Rockstar North, Grand Theft Auto V is currently available for the PlayStation®3 computer entertainment system and the Xbox 360® video game and entertainment system from Microsoft. The title is rated “M” for Mature by the ESRB.

For more information about Grand Theft Auto V, please visit www.rockstargames.com/V.

*Source for previous record: Los Angeles Times, http://articles.latimes.com/2012/dec/05/en....

**Source for previous record: Filmonic.com, http://filmonic.com/international-....

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.

"PlayStation" is a registered trademark of Sony Computer Entertainment.

All trademarks and copyrights contained herein are the property of their respective holders.

In the PS2 era, the best-selling Grand Theft Auto was the last one of that generation. Sales for that third PS2 game, Grand Theft Auto: San Andreas, were eventually passed by 2008's Xbox 360/PS3/PC GTA IV in 2011. We'll see if/when V tops IV.

Of course, now we all just want to know if/when the PC and next-gen versions will come out. Gotta happen, right?

To contact the author of this post, write to stephentotilo@kotaku.com or find him on Twitter @stephentotilo.