When Games PR Stunts Went Mad

Back in the early 2000s one company ruled when it came to getting attention. From pigeons trained to ruin Wimbledon to people paid to change their names to Turok, Acclaim was the king of press-baiting PR. » 12/12/14 6:00am 12/12/14 6:00am

Cactuar Proposes To Girlfriend

I'm not sure what's going on. This is probably the third romance related stunt to happen in China in recent weeks. What makes this one special though, is that it involves a "Cactuar" in the middle of Beijing. » 8/21/14 4:00am 8/21/14 4:00am

Smartphone Gamer Dragged Through the Subway

Last week an incident broke out in the Beijing subway system. A young woman got into an altercation with her apparent boyfriend over a mobile phone game, it seems. The end result: she dragged the man onto a subway train. But was this just a PR stunt? » 8/18/14 6:00am 8/18/14 6:00am

Drunk Shaming Campaign Might Get People Sued in Japan

A Japanese bar launched a "drunk shaming" public service announcement. It seems fake, but what the video is promoting could get people in trouble. » 5/30/14 5:00am 5/30/14 5:00am

Watch Dogs PR Stunt Ends With Bomb Squad Called To News Office

A PR stunt for Ubisoft's new Watch Dogs game has backfired, with a Police bomb squad called to the offices of an Australian news station. » 5/28/14 2:16am 5/28/14 2:16am

An Entire Scottish Island Is Now An Ad For Skylanders

Know for its scenic mountain vistas and sheep farms with an economy based on fishing, tourism and whiskey-distilling, Scotland's Isle of Skye is now the first real-world location officially twinned with a video game setting. One of the prettiest places on the planet, now a Skylanders: Swap Force marketing tool. » 10/16/13 9:00am 10/16/13 9:00am

Call of Duty Rep Stole from Activision to Pay for Engagement Party

An Activision PR manager who stole nearly $30,000 from the launch budget for Call of Duty: Modern Warfare 2's UK release and used it to finance her engagement party avoided active jail time in a sentencing hearing today, reports The Daily Mail. » 4/22/13 3:28pm 4/22/13 3:28pm

The Weird Way Reporters Like Me See Video Games

Every so often, I get to go behind closed doors and preview games early. Well, not before signing a non-disclosure agreement and sometimes giving proof that yes, this scrappy looking kid is in fact writing for [insert name of publication.] » 8/17/12 4:30pm 8/17/12 4:30pm

Blizzard's Naming Policy Is Smaller MMO Publisher's Marketing…

Who benefits from Blizzard's controversial decision to use players' real names in forum posts? War Rock publisher GamersFirst hopes it will, issuing an official press release to let gamers know it's all still anonymous there. » 7/09/10 11:20am 7/09/10 11:20am

Why Is Klei's CEO Playing With Dolls?

This is what greeted me when I arrived at the Sheraton down the street from PAX to meet with Klei Entertainment CEO Jamie Cheng regarding the company's latest game, Shank. » 9/05/09 8:00pm 9/05/09 8:00pm

Wow, there really IS an Arkham Care Website

I know, I know — just one more thing about Batman: Arkham Asylum and I swear I'll shut up. But there's actually an Arkham Care website setup for the game. » 8/26/09 9:40pm 8/26/09 9:40pm

Sega: Fixing Sonic Is Going To Take Time

Once was a time Sonic games were just as good as Mario games. Some may even say better. That time, however, was back in the 1990's. And it's been a while since the 1990's. » 7/30/09 12:30am 7/30/09 12:30am

UK Mag's Exclusive Review Fits Alleged Eidos Conditions

Earlier, The RAM Raider accused Eidos of trying to fix review scores for Batman: Arkham Asylum, a claim Eidos categorically denied. Now one magazine's exclusive review fits all the conditions said to have been made. » 7/25/09 3:00pm 7/25/09 3:00pm

[UPDATE] Eidos Once Again Attempting To Mess With Review Scores?

Longtime silent champion/nitpicker of the British gaming press, The RAM Raider, has a post on their blog highlighting Eidos' latest alleged public relations faux pas, this time involving review scores and cover placement for the upcoming Batman: Arkham Asylum. » 7/10/09 10:14am 7/10/09 10:14am

European PlayStation Blog Open For Business

Poor Europe. Americans have long been spoiled with up-to-the-minute PlayStation info straight from the horse's mouth, in the form of the PlayStation.Blog, while Europeans got...Three Speech. Yuck. Today, that changes! » 5/28/09 8:30am 5/28/09 8:30am

Activision PR Completely Cocks Up Tony Hawk: Ride Exclusivity

This morning, Frank PR - the company handling the game's PR in the UK - announced boldly that Tony Hawk: Ride would be a 360 exclusive in the UK. Which, uh, is not true. » 5/20/09 9:00pm 5/20/09 9:00pm

Nintendo Explains What the "i" in "DSi" Means

There is no "i" in team. There is one in your new Nintendo handheld. (There's two in "Wii", but I digress.) GoNintendo asked Ninty straight up what's with the I, and got an answer. » 2/22/09 11:00am 2/22/09 11:00am