You Try Playing a Video Game in Crazy High Heels, Buster

This is Rola. Born of mixed Japanese, Russian, and Bengali heritage, Rola is one of Japan's most popular fashion models. It isn't only on the runway that Rola straps on dangerously high heels. » 12/08/11 8:20am 12/08/11 8:20am

Should You Buy Need For Speed: The Run? No.

With a cinematic slant, a Gumball Rally premise and the in-game assets of Mad Men star Christina Hendricks, Need for Speed: The Run is EA's latest and in many ways most interesting attempt at keeping the ageing racing brand relevant. » 11/18/11 12:00am 11/18/11 12:00am

Need for Speed: The Run Crashes Into a Wall of Criticism

In their constant quest to turn the Need for Speed franchise into something more than just a racing game, EA tapped it's Black Box studio to create The Run, a game driven by equal parts speed and narrative. How'd that turn out? See for yourself. » 11/16/11 12:00pm 11/16/11 12:00pm

This is presumably the only racing game where 'spoiler warning'…

Go On A Cross-Country Run With the Launch Trailer for the New Need For…

Black Box's Frostbite 2-powered racer puts the pedal to the metal today and EA's released a trailer that'll take you from 0-60 as far as Need for Speed The Run's story and gameplay features. You get glimpses of the characters played by Christina Hendricks and supermodel Chrissy Teigen. Of course, there's Sean Faris… » 11/15/11 12:40pm 11/15/11 12:40pm

Michael Bay's New Trailer for Need for Speed: The Run is… Awesome,…

This new trailer for Need for Speed: The Run was directed by none other than Mr. Bad Boys himself, Michael Bay. It's got cars, and racing, and quickquickquick cuts! » 11/04/11 9:30pm 11/04/11 9:30pm

Need for Speed The Run's New Multiplayer Trailer Puts the Pedal to the…

The newest video for EA Black Box's cross-country racer shuns all that out-of-car stuff for some good ol' online drafting-and-passing action. The ability to create playlists of the various race types gets shown off, as well as some apparently new Autolog functionality. » 11/02/11 3:40pm 11/02/11 3:40pm

Vampire Diaries Star Joins Christina Hendricks in Need For Speed: The…

We already knew that Mad Men's Christina Hendricks will be voicing the female lead in the upcoming Need For Speed: The Run. Electronic Arts is now saying that Sean Faris, star of The Vampire Diaries, will be assuming the role of the male lead, Jack Rourke. » 10/18/11 9:30pm 10/18/11 9:30pm

Here’s a Look at the Need For Speed the Run’s New Challenge Series in…

Over the course of EA's upcoming racing game, you'll be tearing across the country in an underground competition for big ol' gobs of money. But, there's going be another single-player mode for Need for Speed The Run that parcels out the game's environments into bite-size chunks. » 10/17/11 3:40pm 10/17/11 3:40pm

Enhance Your Out-of-Car Action with these Need for Speed The Run

I've owned a few pairs of video game-themed sneakers over the years. But the ones I've actually worn out IRL? Only one pair—the Pumas tied into True Crime: New York— have won that honor. The colorway and city-street grid worked with an understated branding that was surprisingly subtle and with what I already had in… » 10/10/11 1:40pm 10/10/11 1:40pm

Can a Pair of Swimsuit Models Get You Excited About Need For Speed: The…

With so many highly anticipated titles coming out in November, the next entry in the Need for Speed franchise isn't getting nearly as much attention as it should, so EA plays its T&A card. » 9/27/11 1:20pm 9/27/11 1:20pm

A Bone-Chilling Run Through The Deadliest Road in Colorado

Despite living in Colorado for ten years I never drove through Independence Pass. Not in bad weather. Certainly not with snow on the mountain pass. » 8/31/11 1:00pm 8/31/11 1:00pm

Need for Speed Has a Need for Snow

Upcoming racer Need for Speed barrels down Independence Pass in Colorado and puts a big decision in front of the player: Do you race against the tumbling avalanche or simply wait for the *next* Need for Speed game to come out? » 8/17/11 7:00am 8/17/11 7:00am

Expensive Cars Trade Paint in the Need for Speed: The Run Limited…

Don't care about Need for Speed: The Run's cross-country racing story? Then perhaps you care about the Lamborghini Aventador, Chevrolet Camaro ZL1 and the all-new Porsche 911 Carrera S, all three of which make a special appearance in the game's limited edition. » 8/02/11 2:30pm 8/02/11 2:30pm

Need For Speed: The Run Is Mostly Not Running

Mirror's Edge meets Need for Speed: That's what I was expecting, hoping for as I stood in line last week to see Electronic Art's new racing game. » 6/17/11 10:00am 6/17/11 10:00am

Need for Speed The Run Brings The Story Back To Street Racing

Yesterday we posted the leaked trailer for the next installment of Need for Speed, The Run. Today EA makes it official and tells us what's so special about this round of illicit, high stakes racing. » 4/29/11 11:40am 4/29/11 11:40am

EA's Next Need For Speed Leaks Early, Goes On The Run In November

Looks like we're getting a peek at the next Need For Speed a little earlier than publisher EA planned. Details on Need For Speed: The Run appeared on UK retailer earlier today, a title heretofore unannounced by Electronic Arts. So... what's The Run? » 4/28/11 4:30pm 4/28/11 4:30pm