They've Narrowed Gamers Down to Eight Fundamental Types. Which Are You?

Over the years countless researchers and marketeers have sought to split the ever-growing gaming population of the world into easy-to-understand categories. This latest attempt, crafted by predicative gaming analytics company Playnomics, makes more sense than many of those, narrowing us all down to eight gamer… » 8/28/12 9:30am 8/28/12 9:30am

The Weird Way Reporters Like Me See Video Games

Every so often, I get to go behind closed doors and preview games early. Well, not before signing a non-disclosure agreement and sometimes giving proof that yes, this scrappy looking kid is in fact writing for [insert name of publication.] » 8/17/12 4:30pm 8/17/12 4:30pm

Disney is Rewriting Your Childhood With Nostalgia For a Game That…

Sega recently announced that their upcoming game Sonic & All-Stars Racing Transformed will feature the titular hero of Disney's November film Wreck-it Ralph as a playable character. The movie's director, Rich Moore, calls it a "dream come true" that we can see "Wreck-It Ralph in a real video game alongside Sonic and other… » 7/16/12 12:00pm 7/16/12 12:00pm

The Amazing Spider-Man Marketing Team Has it So Easy

I bet the folks that do public relations and marketing for innovative and thoughtful games like From Dust and Journey spend days and days brainstorming inventive ways to communicate complex ideas in ways that appeal to the consumer. Meanwhile The Amazing Spider-Man UK marketing team nipped off early after putting in an … » 6/29/12 8:30am 6/29/12 8:30am

Lollipop Chainsaw Deploys Writhing Zombie Cheerleader Squad to England

After spending months parading about multiple live-action versions of Lollipop Chainsaw heroine Juliet, the game's marketeers dress up four models in cheerleader outfits and bad zombie makeup and have them pile on each other. I can't believe it took this long. » 5/23/12 11:00am 5/23/12 11:00am

Here’s How Sega Thought They Could Sell You A Crappy Kinect Game

Demographic projections. Drip-feed PR. Invoking the name of popular, established games to create interest in new ones. It's the cold calculus of marketing, also known as everything you hate about modern day video games. Want to know how it works? Here's a leaked marketing plan from Sega that lays bare the marketing… » 4/27/12 2:30pm 4/27/12 2:30pm