China's Communist Mouthpiece Wants Less Sex in Gaming

Sex sells. It's a cheap and simple ploy that video game marketers have used for years. The Chinese game industry is no different. In recent years, famous Japanese adult film stars have been tapped to represent and market games to consumers, but now, one of the country's biggest newspapers has come out against sex in… » 2/17/14 6:00am 2/17/14 6:00am

An Entire Scottish Island Is Now An Ad For Skylanders

Know for its scenic mountain vistas and sheep farms with an economy based on fishing, tourism and whiskey-distilling, Scotland's Isle of Skye is now the first real-world location officially twinned with a video game setting. One of the prettiest places on the planet, now a Skylanders: Swap Force marketing tool. » 10/16/13 9:00am 10/16/13 9:00am

They've Narrowed Gamers Down to Eight Fundamental Types. Which Are You?

Over the years countless researchers and marketeers have sought to split the ever-growing gaming population of the world into easy-to-understand categories. This latest attempt, crafted by predicative gaming analytics company Playnomics, makes more sense than many of those, narrowing us all down to eight gamer… » 8/28/12 9:30am 8/28/12 9:30am

Disney is Rewriting Your Childhood With Nostalgia For a Game That…

Sega recently announced that their upcoming game Sonic & All-Stars Racing Transformed will feature the titular hero of Disney's November film Wreck-it Ralph as a playable character. The movie's director, Rich Moore, calls it a "dream come true" that we can see "Wreck-It Ralph in a real video game alongside Sonic and… » 7/16/12 12:00pm 7/16/12 12:00pm

The Amazing Spider-Man Marketing Team Has it So Easy

I bet the folks that do public relations and marketing for innovative and thoughtful games like From Dust and Journey spend days and days brainstorming inventive ways to communicate complex ideas in ways that appeal to the consumer. Meanwhile The Amazing Spider-Man UK marketing team nipped off early after putting in… » 6/29/12 8:30am 6/29/12 8:30am