Seven Years Later, Sony's CEO Doesn't Mind All the Memes

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From five-hundred ninety-nine U.S. dollars and Riiiiiiidge Racer seven years ago to more flattering presentations today, Sony CEO Kazuo Hirai has been one of the gaming industry's most .gif-able and meme-able public figures. Hirai wants you to know he's cool with that.

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Brian Ashcraft 5/02/13 6:30am 5/02/13 6:30am g 1,344 L 9

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Brian Ashcraft 5/02/13 6:30am 5/02/13 6:30am g 1,344 L 9

Bloomberg (via Eurogamer) reports that an "unprecedented" number of Sony execs, including Kaz Hirai, won't get annual bonuses. This comes as Sony's electronics arm failed to turn a profit for the second straight year.

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The PS4 Hype Train Destroys the Internet With Animated GIFs

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Last week, the internet went mental. Sony announced it would be holding an event later this month in New York City—an event to unveil the PlayStation 4, apparently.

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Sony honcho Kaz Hirai tells The Verge (via CVG) that the console business is "not going away any time soon".

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What The Hell Is The Red Thing On This One-Of-A-Kind PS3?

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Jason Schreier 6/29/12 7:30pm 6/29/12 7:30pm g 48,266 L 250

Sony president Kaz Hirai got his own specialized PlayStation 3 today, according to a tweet by fellow Sony exec (and SCE head) Shuhei Yoshida. It's custom made. And not for sale.

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Sony Boss Steps Down from Sony Computer Entertainment

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Brian Ashcraft 6/27/12 5:15am 6/27/12 5:15am g 10,227 L 49

Kaz Hirai, Sony's CEO, is stepping down as chairman and executive director at SCE. He'll still be involved in a part-time capacity, however. The decision seems to be so Hirai can focus on running Sony Corp. [Inside Games]

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Japanese Media Keeps Beating Up on Sony

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Once upon a time, Sony ruled Japan. Those days are over. Don't believe me? Just look at how the Japanese media keeps turning the Tokyo-based electronics maker into a punching bag.

This sort of thing isn't unique to Sony; the Japanese media was dishing the same punches to Nintendo last year. Sure, sometimes jabs are…

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Sony Firing Folks Thanks to Modern Medicine

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Brian Ashcraft 4/02/12 7:00am 4/02/12 7:00am g 24,265 L 94

It was wildly thought that Howard Stringer, a foreigner, was brought in to fire a bunch of people at Sony. Japanese companies traditionally bring in outsiders to fire folks, and Stringer, a foreigner, was even that further removed from the old boys' network.

This April, Kaz Hirai assumes Stringer's old job at Sony.…

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