Today, a Ferrari 458 Spider was cruising around Tokyo's geek district, Akihabara. Things got freaky.
One Sunday about a month ago, I was driving my family to Himeji. It was a drizzly early morning on the Chugoku Expressway, and I just cleared Kobe. To my right, a trio of Lancia Delta Integrales came whizzing by.
Martini. Marlboro. Cigarettes and liquor have traditionally been big motorsports sponsors. But a new breed of sponsors exists, such as Sony's PlayStation, and even more otaku geared companies are using racing as a vehicle to promote their wares.
The upcoming release of a Ferrari-branded game on the PlayStation Network, combined with the expiration of Sega's licensing deal with the Italian car manufacturer, means Outrun Online Arcade just became an Xbox 360 exclusive.
The only thing I can imagine that would be more exciting than racing a Ferrari F2007 at high speeds, is pretending to drive a Ferrari F2007 at high speeds while being swung about by a giant robot arm.