Coca-Cola Resurrects Surge, The Greatest Citrus Soda Ever Made

Back in 1996 the Coca-Cola company delivered unto the extreme masses a slice of citrus-flavored Norwegian heaven, only to rip the cans cruelly from our lips six years later. Today the company announces the return of Surge. It's ReSurgence Day. » 9/15/14 2:00pm 9/15/14 2:00pm

Coke's Arcade Machine Accepts Plastic Bottles Instead of Quarters

Sometimes all that's needed to encourage people to recycle is a little incentive. That's why pop cans and beer bottles have deposits, and why Coca-Cola built an arcade machine that runs on empty plastic soda bottles instead of quarters. » 4/30/14 5:00pm 4/30/14 5:00pm

A $209.99 In-App Purchase That Could Save a Baby From HIV

There are medications an HIV-positive expectant mother can take throughout pregnancy and breastfeeding that grant her child a 98 percent chance of being HIV free. $205 is enough to keep a mother in medication from conception to weaning. The largest in-app purchase in Coca-Cola and (RED)'s new free-to-play iOS game… » 12/19/12 1:55pm 12/19/12 1:55pm

This Video Game Studio Says No One Can Taste the Difference Between…

Oh come on. Come on. Who can't taste the difference between Coke and Pepsi? Coke is drier and chocolatey...er. Pepsi is sweeter and ... fizz...ier? For real, there is a complete and total difference between the two soft drinks, one that developers at Double Fine failed to recognize with any consistency. Come on. » 7/21/12 3:00pm 7/21/12 3:00pm

Activision Boss Bobby Kotick Has a Coca-Cola Board of Directors…

President and CEO of Activision Bobby Kotick joins the board of directors of The Coca-Cola Company today, applying his business talents to the makers of the most popular carbonated beverage in the world. Can flavor-based DLC be far behind? [Coca-Cola - Thanks, Tal!] » 2/16/12 4:15pm 2/16/12 4:15pm

The Pause That Refreshes

Concept for a Coca-Cola can celebrating video games, inspired by the art of the French street artist Space Invader. Not an actual can of the soft-drink giant, but a concept by the designer Erin McGuire. Concepts for Coke Zero and Diet Coke are at the link. » 9/08/11 9:30pm 9/08/11 9:30pm

You've Got Raving Rabbids On My Coke Zero

Drink up! Starting this summer, Ubisoft's Raving Rabbids are appearing on Coca-Cola Zero cans in France as part of a "Lapins Crétins" (stupid rabbits) campaign. » 7/06/10 7:00am 7/06/10 7:00am