Eight flavors enter, four flavors leave. The latest in Lay’s interactive marketing is the Flavor Swap, pitting tried and true potato chip flavors against newcomers across four categories—BBQ, spice, cheese and heat. Let’s do this.
Sitting in what's often called a trashy cafe in Beijing's Wudaokou district, a friend of mine asked me a question, "你知道为什么中国网游那么简单吗？" (Do you know why Chinese online games are so simple?) Confused and halfway through a soggy "homemade" microwave potato chip I asked, "Why?"
Just as cooking with beer works extremely well, cola is used in cooking throughout China—and beyond. Coca-cola is perhaps the most common in China, but Frito-Lay isn't a division of Coke. It's a division of PepsiCo. Thus, Pepsi-Cola chicken-flavor Lay's potato chips.
Orange-stained fingers around the world were clenched in grief last week, when the legendary marketing man credited with the creation of Doritos passed away. But take heart, snack fans; Arch West is taking his cheese powder-infused tortilla chips with him on his eternal journey.
Back in my day the men and women of the California Highway Patrol were a shining beacon of hope, justice, and racial diversity. The sort of organization that would never have one of their own arrested for allegedly stealing an Xbox from a Target store.