With the collective profile of eSports rising over the last decade, you've seen an ever-increasing prominence of the kind of endorsed accessories and products that hover around physical sports. Gaming mice, keyboards and gamepads that promise to make you better, faster and more accurate sell to hardcore fans who want…

Fast food restaurant Wendy's and video game publisher Ubisoft have teamed up to create Petz kids meals, delivering Petz-themed toys, games, and coupons to unhealthy children throughout North America.

Before this year's E3 back in July, we kind of, sort of, in a way predicted that Ubisoft would be releasing a line of plush animals with special game codes on them that would allow purchasers to access special items in the popular Petz series of games. Sure we got the game series wrong, but we were pretty damn close,…

Accessory manufacture Mad Catz have just announced that they've signed a licensing agreement with Ubisoft to create branded accessories for the Petz series of games for the Nintendo Wii and DS. Yes, that's right - Mad Catz is going to make accessories branded with Catz, as well as Dolphinz, Dogz, Horsez, Bunnyz,…

Yeah, it was a joke. The new Prince of Persia DS game is not called Imagine: Prinze of Perzia. But it so could have been. Why? Because Ubisoft love putting the letter "Z" at the end of their game titles. Petz, Babyz, Catz, Dogz, they love it. Even if you don't. So why do they persist with it? Is it some cunning…