Booth babes have been a fixture at video games events for as long as I can remember. Some events, like PAX, have banned the use of booth babes, but they remain prominent at events like E3 and the Tokyo Game Show. But here's the interesting thing: apparently booth babes do not work.
For the last 11 years, the yearly China Digital Entertainment Expo has been "entertaining" China and the world's gamers. Commonly known as China Joy, the show is usually known more for its booth companions—in fact, this year's China Joy was more about the gamers and geeks taking photos of young women.
You don't see them as much at E3 these days, but events like the Tokyo Game Show or Germany's GamesCom are full of young women (and sometimes men!) wearing very little clothing while trying to sell you video games.
Over the weekend, the Tokyo International Anime Fair was held at Tokyo Big Sight. Appearing at the event were anime production companies, TV and film companies, toy and video game companies were in attendance.