Apparently Booth Babes Don't Work

Booth babes have been a fixture at video games events for as long as I can remember. Some events, like PAX, have banned the use of booth babes, but they remain prominent at events like E3 and the Tokyo Game Show. But here's the interesting thing: apparently booth babes do not work. » 1/15/14 9:20pm 1/15/14 9:20pm

Booth Babes? So 2012. Booth Bros Are Where It's At Now.

Whether they love them or hate them, video game industry watchers are well aware of booth babes, the women paid to wear revealing or form-fitting clothes and draw attention to various companies' wares. They've been the subject of scorn and missed connections. Now, people have different hotbodies to ogle. Male ones.… » 6/12/13 11:00pm 6/12/13 11:00pm

Booth Babes Weren't the Only Embarrassment at the Eurogamer Expo…

There's being funny. And then there's being whatever FIFA-loving YouTube video game commentator JJ "KSIOlajidebt" Olatunji was in the video up top. » 10/05/12 4:30pm 10/05/12 4:30pm

Eurogamer Expo Begins Booth Babe Ban Next Fall

The use of paid models to advertise inside of conventions—better known as hiring booth babes—has been contentious for many years. E3 is chock full of hired promotional models; PAX (and PAX East) ban the practice. » 10/03/12 7:00pm 10/03/12 7:00pm

How China's Biggest Expo Polices Booth Babes

At this year's China Joy expo in Shanghai, booth companion Li Ling was booted » 8/02/12 7:20am 8/02/12 7:20am from the show after appearing in a . This was the latest China Joy crackdown on companion outfits—a that swung into full force last year.

Man Declares Love to Booth Babe and Is Taken Away by Security

At the recent China Joy gaming expo in Shanghai, a young man in mirrored sunglasses stormed the stage with a bouquet of roses that were made from 100 yuan bills. He presented the roses to a booth companion and confessed his love to her. She didn't exactly seem pleased and neither did show security.

The man, who's… » 7/31/12 7:30am 7/31/12 7:30am

These Guys Took Their Missed E3 Booth Babe Connections to Craigslist

If you've attended E3, chances are you've probably had some interaction with booth babes. There's simply no avoiding them, even if they are one of the tackier aspects of gaming's biggest convention. » 6/08/12 4:00pm 6/08/12 4:00pm

E3 Makes Me Really Appreciate the PAX Ban on Booth Babes

The Penny Arcade gang aren't exactly known for their tactful and effective approach to gender relations. But PAX, on both coasts, does do one thing right: they forbid exhibitors from hiring scantily clad models who don't know anything about the products just to attract visitors. In other words: no booth babes. » 6/06/12 5:30pm 6/06/12 5:30pm

An Argument Against Booth Babes

You don't see them as much at E3 these days, but events like the Tokyo Game Show or Germany's GamesCom are full of young women (and sometimes men!) wearing very little clothing while trying to sell you video games. » 1/31/12 3:00am 1/31/12 3:00am

Look at Japanese Booth Babes Until You Get Barfy

During this year's Tokyo Game Show, Japanese website Inside Games thought it would be a good idea to film this year's booth companions. Maybe it was. » 9/28/11 8:00am 9/28/11 8:00am

When Booth Companions Meet You at the Station

After stepping off at the station, it's a walk to the Tokyo Game Show. Along the way, there were some booth companions (street companions?) handing out fliers and promotional material. » 9/17/11 12:30am 9/17/11 12:30am

Here Are The Tokyo Game Show Companions

They help you with games. They pass out fliers. They smile. They are booth companions—not "booth babes". And Tokyo Game Show is crawling with them. » 9/16/11 8:00am 9/16/11 8:00am

And the Award for Best Booth Babe Costume at PAX Goes To ...

If these two aren't the most hugged girls at PAX 2011, well, shame on all of you. Shame. But kudos to Good Old Games, for their clever casting, both eye-catching and well within the bounds of PAX's costumed booth-representative policy. » 8/26/11 9:00pm 8/26/11 9:00pm

These PAX Booth Babes Will Fix Your Posture, Make You Eat Your Veggies

Good Old Games booth babes, as spotted by our own intrepid Stephen Totilo, might not be what you were expecting. But now that you're here shouldn't you sit down for a spell and have something to eat. Stop slouching! » 8/26/11 5:40pm 8/26/11 5:40pm

This German Booth Babe Is Judging You

Well, maybe not you, but judging somebody. And it's not just a Gamescom booth companion that's doing the judging, but a news lady and a news announcer. How mean! » 8/25/11 8:00am 8/25/11 8:00am

E3's Booth Babes Fail a Simple Trivia Quiz With Flying Colors

About a year ago, PAX sought to ban booth babes (pardon me, "costumed booth representatives,") using a number of tests to determine booth babe-iness (as opposed to garden-variety sexy cosplay). One of them was a lack of familiarity with the product represented. » 6/23/11 6:00pm 6/23/11 6:00pm

Will Things Get Harder For China's Booth Babes?

For years, ChinaJoy, the country's premiere gaming show, rolled out girls in skimpy outfits and heels to promote games. But year after year, the games continue to move into the background, and the ChinaJoy booth companions move to the forefront. » 2/18/11 5:00am 2/18/11 5:00am

Tokyo Game Show Booth Babe Dominoes

At the end of each day, the Tokyo Game Show booth companions line up in front of their respective booth. Then then bow one-by-one as evident here in this Kotaku Japan clip of Sony's booth. » 9/19/10 1:30pm 9/19/10 1:30pm