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Atari

dragon ball z: burst limit

The Power Of Kamehameha

Dragon Ball Z: Burst Limit is coming to the Xbox 360 and PlayStation 3 next month, and Atari is gearing up for a massive advertising blitz centered around the power of everyone's favorite energy wave, Kamehameha! Along with the three videos you may have seen elsewhere, Atari was nice enough to give us the exclusive clip above, displaying how shouting the name of the first king of Hawaii can make everything alright. Hit the jump for the other three clips, which get progressive more amusing as they go along.
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moms

Happy Mother's Day

I know a lot of you have memories of your mom surprising you for the holidays or your birthday with a game or, better yet, a console, or a birthday party at the local arcade or mini-golf. That's one of the best things about moms, when you're a kid; when they come out of nowhere, without a word of begging, pleading or conversation, with the coolest, bestest, most non-Mom thing ever in the world.

My brother and I both have an elephant's memory. We often astound our parents with perfect recall of years, dates, things said going back 25 years or more. I know Pac-Man was the only game that ever really amused my mother. But sitting here, racking my brain, I cannot ever recall her playing a video game.

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atari off the market

Atari Officially Delisted From Nasdaq

In an SEC filing, Atari reported that its delisting from the Nasdaq is official. Trading of the company's shares was suspended this morning at market open.

The company said it will appeal the decision, bringing it before Nasdaq's Listing and Hearing Review Council. At the same time, Atari is going ahead with previously-announced plans to merge with Infogrames, its majority shareholder, who is also loaning the company $20 million in required capital.

The company received a notice in December 2007 that it had to maintain a market value of $15 million or more for at least 10 business days, which it was unable to do. On March 24th, 2008, the Nasdaq notified Atari that it would be delisted unless it requested a hearing - it did, and that hearing, held on May 1st, failed to swing things Atari's way, and the Nasdaq ruled to proceed with the delisting process.

Full announcement follows the jump.

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industry

Nolan Bushnells Pooh-Poohs In Game Ads

Atari founder and old dude Nolan Bushnell doesn't like in-game advertising. He doesn't believe those kinds of ads are very effective. Says Bushnell:

I don't believe those kinds of ads are very effective.

SEE? Bushnell's rationalization is that while playing have to focus on the in-game objectives and can't be bombarded with ads. We disagree! Gearbox's Randy Pitchford has done a pretty damn good job of convincing us otherwise. Thanks for that, Randy!
In-Game Ads Don't Work [MTV]

business

Atari, Infogrames To Get Merge On

Can't say we didn't see this one coming. Infogrames, already the majority shareholder in the struggling Atari—the company recently delisted from the NASDAQ stock exchange—will soon "acquire the remaining outstanding equity interests of Atari." Atari will then become a wholly owned subsidiary of Infogrames, something both parties agree (at least in the press release) is good news for the financially underperforming publisher of Dragon Ball Z, Godzilla and Alone in the Dark games.

Infogrames has also agreed to spot Atari $20 million to keep them operationally afloat. You know what that means, Atari employees? Bagel Mondays are back!

Full release after this.

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dragon ball z: burst limit

DBZ Burst Limit - Trunks Vs. Recoome

Here's a clip from Dragon Ball Z: Burst Limit, showing off the battle stylings of the proof that Vegeta and Bulma got it on, Trunks, and the giant developmentally-disabled child Recoome. Things seem to be going well for the big lug until Trunks' hair gets blond and spiky, and then even spikier. Blond and spiky equals doom. As far as the gameplay goes, I was far more impressed by earlier screenshots than I am by the game in motion, especially in light of what I've seen of Naruto: Ultimate Ninja Storm. Face it Dragon Ball Z, it's much easier for fans to slip on a Leaf Village headband than craft their own giant foam hair. Maybe it's time to hang up the emergency orange outfits and move on. *flees*

infogrames wants lara

SCi Spurns Infogrames Buyout Bid

French Atari parent Infogrames wants to purchase Eidos parent SCi, and has already extended it a "financially disciplined" offer, Infogrames revealed today via a regulatory announcement.

However, says Infogrames: "The SCi Board has declined, at this stage, to entertain Infogrames' offer."

Infogrames is still raring to go on the bid, though, saying that it has "sufficient resources" to satisfy the offer, and adding it has also "secured commitments" that will help fund SCi's potential working capital requirements. "Importantly," the statement adds, "Infogrames is in a position to move expeditiously with its proposal."

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limited edition

Alone In The Dark Euro Limited Edition

Someone at Eden Games has a thing for Keanu Reeves, don't you think? It's as if they buffed him up, renamed him Edward Carnby and plastered his face all over the European Limited Edition for Alone In The Dark for the Wii, PlayStation 3, and Xbox 360. He's on the cover of the Official Soundtrack CD, the Making Of DVD, and splashed throughout the pages of the bound art book. Hell, they've even included a figurine of Neo Carby for you to play bullet-time with in the bathtub. It's all wrapped up in a rather nifty looking box that will completely fail to fit on the shelf with the rest of your game collection, securing it a cherry spot above your mantle. All I can say is whoa...I hope we get something similar stateside. Not to sure about the game but I love having boxes of Limited Edition stuff lying around.
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marketing

Atari Innovates Crossword Game Marketing

Now we're staring to get a clearer picture of why Phil Harrison called Atari the best opportunity back in early March. This Friday the company is holding an event at Victoria Station in London to celebrate the release of their latest DS title, The Sun Crossword Challenge. The event will feature the crossword talents of two women famous for not being dressed, Page 3 girls Sam Cooke and Vikki Blows, which might not be her real name. What was that again Phil?

The Atari opportunity is the best opportunity that exists in the industry today to redefine, re-focus and re-energize an incredible brand, an incredible group of people towards that networked future. Um, and to do it in a fun way.
Um, alright! For more on the fun way that Atari is re-energizing their brand, hit the jump for the two pictures that were released along with the announcement of the Sun Crossword Challenge on the 18th. Sort of not safe for work publicity stills, after the jump.

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the witcher

New Adventures Await The Witcher

Fans of CD Projekt Red's PC RPG The Witcher are going to have their hands full this week, as a major patch, the Djinni Adventure Editor, and the first official new adventure hit all at once. Patch 1.3 polishes the living hell out of the game, adding more lines of dialogue, NPC models, and character animations. The Djinni beta adventure editor allows players to create their own adventure modules for the game and share them with the world via the Witcher website.
"CD Projekt has always been oriented to gamers' needs, so releasing an adventure editor for the modding community is an obvious move. It's quite a demanding tool, however, and it will bring loads of satisfaction to many of the fans. After all, we made The Witcher with this tool," said Adam Kiciński, CEO, CD Projekt RED.
Finally you have The Price of Neutrality, the first official add-on adventure for the game, in which we learn more about the other witchers from the beginning of the main game. That's a ton of new stuff, and here I am far too busy this week to even contemplate downloading it. *weeps* More »

alone in the dark

Phil Harrison Talks Teh Future of Atari

Yes, Phil Harrison really does work for Infogrames/Atari. Like really. Instead, Harrison says this about upcoming Atari title Alone in the Dark and what the future holds for the company:

I'm making is that I think the game is very relevant to the market, and I think will do very, very well. Can we afford as a company to chase that up, to USD 80 million, without downstream revenue? The answer is no.
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atari

Atari Product Catalog, ca. 1981

As an 8-year-old in 1981, I would read this Atari game catalog and think about all the amazing $40 games they offered that my paperboy earnings could not cover. And then I'd turn to the back page and read about the Atari Game Club, in Sunnyvale, California.

Sunnyvale. It had a videogame Wonkaland sound to it. Sunnyvale. Where, maybe, Pac-Man was the mayor. And Ms. Pac-Man was the wife of the mayor. And Jr. Pac-Man was the butane-huffing embarrassment son of the mayor. And Mario ran the public works. And Donkey Kong drove a bus. And Frogger was the crossing guard. And Pengo was an exhibit at the zoo. And Zeke the Zookeeper ...

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gallery

How Atari Used To Sell Things When They Could Still Sell Things

Know this before you go on: the current "Atari" isn't really Atari. The original company is loooooong gone. But the memory of them lives on! And it lives on through stuff like this catalogue from 1981, dug up by huguesjohnson, which features not only the company's lineup of games for the year, but also some of the greatest gaming art I've ever seen. You haven't seen "games as art" til you've seen the Atari art department's interpretation of a cheap hooker and her poker-playing pimp.
atari catalog 1981 [huguesjohnson]

oddities

The Best Phil Harrison Fan Art Ever

If game exec Phil Harrison is worthy of gum stealing, surely, he's worthy of this Phil-meets-Back to the Future 2 style fan art. Found over at game site UK:R, where artist Dan writes:

I drew this a long time ago when I was sick and Phil's life still mattered to some people. I was going to ask that you use this instead whenever something dumb he had to say was to be featured on your site, but I guess I figured I'd never see him there again now that he's over at Atari, no doubt heading up the addition of motion controls in time for the 2600's re-release. But, like a bad penny, he just keeps turning up

We hope that Dan is still sick. We're keen to see more.
Er, Phil Harrison Fan Art [UK:R]

alone in the dark

Alone in the Dark Delayed

Alone in the Dark just got bumped back a month to a June release to allow the team to spend more time on polish and bugs, according to Atari.

The Xbox 360, PC, Wii and PS2 versions now hit on June 24 in the U.S. and June 20 in Europe with the PS3 version coming down the line.

Alright Harrison, I better see some high gloss bugs come June 24 on my Xbox 360.

Alone in the Dark pushed back to June [Eurogamer]


atari

Atari Delisted From Nasdaq Stock Exchange

After what feels like years of threats, Atari have finally been handed a delisting notice from the Nasdaq stock exchange, after the company failed to raise the $15 million in market capitalization it needed to stay the executioners axe. An appeal's already been lodged, citing parent company Infogrames offer of a total buyout, but, yeah. Things don't look good. Guess Misseur Directeur Général Délégué has his work cut out for him. Those with a morbid fascination for death rattles can read Atari's full statement after the jump. More »

clip

Dragon Ball Z: Burst Limit In Action

Atari's first Dragon Ball Z outing on the Xbox 360 and PlayStation 3 is looking damn good, and pretty fast to boot. Guys yelling speed lines, giant hair - it's all there. Of course there won't be a truly accurate DBZ fighter until matches actually take 90 minutes and are comprised of 75% nonsensical dialogue, but then again I suppose striving for authenticity isn't always a good thing. We'll know for sure come June!

valve

Atari Heats Up On Steam

Publisher Atari has become the latest in a long line of pubs to add its PC content library to Valve's Steam platform. New titles on the platform include Indigo Prophecy, RollerCoaster Tycoon 3: Platinum, Desperados 2, Atari 80 Classics in 1 and Act of War, among others. Unfortunately, there doesn't seem to be any discounts on the newest additions, but if you feel like helping out the financial cause that is Atari, maybe see what Steam now has to offer.

At the very least, play Indigo Prophecy. It's worth a tenner! We swear it! Full press release full of digitally distributed good news after the jump.

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