There is a place that is both before and beyond bacon, and Arby’s dares take us there, at least for a limited time. Whatever other plans Snacktaku had this week died at the feet of Arby’s Smokehouse Pork Belly sandwich.
With many popular brands struggling to find a voice on social media, Arby’s spent 2016 charming an entirely new audience via gaming and pop culture papercraft creations. I spoke to Arby’s senior director of social and digital media about how they went from pictures of curly fries to cardboard chocobos.
And now so are you.
Every year, Arby's executive chef Neville Craw and his crack team come up with upwards of 1,200 potential new sandwiches. Around 50 of those are developed until release-worthy. Only five or six make it to stores. One of those is the Smokehouse Brisket sandwich. Earlier this month, Arby's invited me to its Atlanta…
To make the new Smokehouse Brisket sandwich, Arby's starts with quality beef brisket, smoked for at least 13 hours for that falling-apart-in-your-mouth texture. Then it covers it in unnecessary junk, because that's what Arby's does.