After a bit of a stumble with last year’s Superchargers, Skylanders is back and ready to go toe-to-toe with Disney Infinity in the creativity side of the toys-to-life battle. Had the competition not folded, Imaginators would have given it a run for its money.

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Skylanders was always a better game than Disney Infinity. Disney spent three years tagging in different developers to try to squeeze something akin to Skylanders’ rock-solid combat platforming out of a relatively ancient game engine, getting close in the later days of Disney Infinity 3.0 only to have its plug pulled from on high.

But Disney Infinity did have two things Skylanders did not. It had licensed characters from some of entertainment’s biggest properties including Star Wars and Marvel comics, and it had a massive creativity outlet that was the Disney Infinity Toy Box, where children young and old could let their imagination run wild.

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Skylanders: Imaginators feels like direct answer to Disney Infinity’s creative play. It’s right there in the name. The latest installment of Skylanders allows players to create their own characters, something a game that leans heavily on licensed properties could not. Imaginators was announced a month after Disney Infinity folded, but had it lived it would have been very impressed. I certainly am.

While there are new Toys for Bob creations to purchase and play this time around, the real star of the Skylanders: Imaginators starter kit is the Creation Crystal, a bit of translucent plastic suspended in a cylinder that allows players to build their own custom character from nearly a thousand different body parts and accessories.

Placing a fresh Creation Crystal on the Skylanders portal launches into the character creation sequence. Players choose from one of ten battle classes, each with its own play style and a selection of special abilities to mix and match. Once that permanent (boo) decision is made, it’s time to spend at least 20 minutes painstakingly mixing and matching parts, choosing and modifying color palates, assigning a voice and vocal modifiers and selecting a name and catchphrase.

I thought I was finished at level 8.

The creation doesn’t stop after that initial build. As the player makes their way through game’s ten-chapter story and explores the new overworld map, they’re constantly unlocking new parts for their custom Skylander. Parts range from common to epic, with the most powerful equipment locked behind modest level requirements.

I was not finished at level 8.

There’s always a new “perfect” part lurking around the corner. The character I based on my wife, Faemily, was pretty amazing at level 8, but then I found better hair, a cool skull backpack and a tiara. I think I’ve got her just right at this point, but I can’t be sure until I unlock everthing.

After playing through the story mode using my own characters almost exclusively, they’ve grown on me far more than any of the characters Toys For Bob or Vicarious Visions have designed over the years. If you’d asked me my favorite Skylander last week I would have said Roller Brawl. Now it’s Faemily, a character who’s mine and mine alone.

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That’s not to say the new sensei characters aren’t important. With a mix of new characters and series villains making their first appearance in toy form, the 31 flavors of mentor characters each unlock new character creation items, special techniques for their corresponding battle classes and raise the level cap for player creations.

It’s just that unlike previous games in the series, which relied on new characters and gimmicks, the sensei toys feel more supplemental than essential. There aren’t any areas in story levels that are locked unless you have a certain type of character of a certain element or battle class. There are a series of levels on the overworld map that are unlocked by sensei characters, one for each element type, but they feel more like a bonus than something being withheld.

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Skylanders: Imaginators is less about the toys you buy and more about the characters you create. And while at $9.99 the cost of Creation Crystals can really rack up, one goes a very long way.

Don’t worry, Activision still has plenty of stuff to sell aside from Creation Crystals, and they’re selling it hard. The game offers regular previews of crystals and characters the player doesn’t have, a mainstay of the franchise. But this time around they’ve upped the ante with an in-game store where players can purchase Imaginite chests for a chance at scoring rare items.

All of the items found in these chests can also be discovered randomly through gameplay, so it’s slightly less obnoxious than it would be if they were cash exclusives, but did we really need this stuff on the game’s loading screens?

Oh yeah, and once you’re done creating characters, there’s a game to play. I should probably mention that.

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In Skylanders: Imaginators, the evil lord Kaos is harnessing the powers of the ancient beings who built the Skylands to create his own army of Skylanders, or Doomlanders, as he likes to call them. It’s up to the player to fight imagination with imagination in an all-out battle for the fate of the the world.

Imaginators signals a welcome shift in the Skylanders narrative. Rather than relying on non-player characters like the ever-annoying Flynn to move the story along, this time around it’s the original Skylanders characters moving things along. Doubtlessly tied to the upcoming Skylanders Academy cartoon on Netflix, long-silent characters like Spyro, Stealth Elf, Eruptor and Jet-Vac get extensive speaking roles in this game.

It’s lovely to hear Spyro, one of my favorite video game characters, finally speaking again. I’m hoping this new dynamic eventually leads to his own spin-off game. They could call it Spyro: A Skylanders Adventure.

The story plays out over ten levels, each filled with plenty of satisfying combat against creative new creatures, puzzles to solve, secrets to discover and chances for your created Skylanders to shine. Every boss fight grants a power advantage to Imaginator characters, driving home the created character focus.

While not engaged in the story, there’s plenty to do in the new overland map as well. Engage in random battles or take on waves of enemies in the arena. Follow scurrying rats down their holes to discover hidden treasures. There’s an optional random dungeon and several spots on the map reserved for post-story play, regularly doling out new activities.

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Much like last year’s Superchargers, the races of which are carried over for the speed freaks in the audience, Skylanders: Imaginators feels less like a continuation and more like its own self-contained experience. While every toy made since the series debuted is playable here, I found myself so wrapped up in my own creations that I didn’t give them a second thought.

The basic idea behind Skylanders: Imaginators was to harness the imagination of fans who have spent the past several years putting pen (or crayon) to paper to create their own Skylanders. I never had the inkling to do such a thing, but now I see the appeal. After a dozen hours romping around the Skylands with Faemily, Seamusbot, Archer Rex, Bird Kirkilton and Dadcat Robot, it feels like I’ve made the game my own. This is my Skylanders.