CEO Bobby Kotick has revealed that Activision is spending $500 million to try and make Destiny a hit. That's half a billion dollars, which is very likely more money than has ever been spent on a video game before. Dang.
Kotick's remarks—which came in an interview with Reuters—are a big deal, given how tight-lipped big video game companies are about financial matters. Anyone following the timeline of Bungie's in-development game already knows that the expectations and ambitions for Destiny are huge. Among other things, there's a ten-year publishing agreement and contract details that reveal just how much control Activision wants over the shared-world shooter. But, up until now, putting an estimate on the amount of money going into the game has been difficult.