Destiny, a video game in which players travel through the galaxy and battle against random loot tables, is by most accounts a commercial success. But over a year after release, publisher Activision still won’t say how many copies they’ve actually sold.

[This post originally ran in November of 2014. We’ve been regularly updating it with fun new stats.]

This secrecy is typical in the video game industry, where even the biggest publishers refuse to disclose basic sales data, and the most popular sales-tracking website pretty much makes everything up. Video game companies tend to be opaque about these things, which is frustrating for those of us who analyze and critique the industry.

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Destiny is an unusual case, though. Savvy observers might have noticed that Activision loves talking about Bungie’s much-hyped MMO-shooter. They talk about it all the time. Every few weeks it feels like they’re sending out a new set of hilariously meaningless Destiny stats, designed to make news headlines and puff up the game without giving out the one number that actually matters.

With that in mind, it’s fun to look at what they actually will send out. So here is a list of Things They’ll Talk About Besides What Destiny Actually Sold.

How Much Money They’ve Made From Stores

September 10, 2014, Activision press release:

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SANTA MONICA, Calif.—(BUSINESS WIRE)— Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc.(Nasdaq: ATVI), announced today that the company sold more than $500 million of Destiny into retail stores and first parties worldwide as of day one, making the game the biggest new video game franchise launch in history.

“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny,” said Bobby Kotick, CEO of Activision Blizzard. “This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.”

How Much Money They Made In Five Days

September 17, 2014, Activision press release:

SANTA MONICA, Calif.—(BUSINESS WIRE)— Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc.(Nasdaq: ATVI), announced today that its highly anticipated new franchise Destiny sold-through more than $325 million worldwide in its first five days, according to Chart-Track, first parties, retail customer sell-through information and Activision Blizzard internal estimates.

How Many Hours People Played During The First Week

September 17, 2014, Activision press release:

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According to Bungie, Destiny players logged more than 100 million hours of online play by the end of the first week

How Many Activities People Participated In During The First Week

September 17, 2014, Activision press release:

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...and participated in 137 million activities.

How Many Awards And Nominations They’ve Won

September 17, 2014, Activision press release:

The game has won over 180 awards and nominations to date.

How Many Times The Average Player Has Played

October 10, 2014, Bungie blog post:

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The average player has played Destiny 20.9 times.

How Many Players Destiny Averages A Day

October 10, 2014, Bungie blog post:

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Destiny averages 3.2 million players each and every day!

How Many Players Were Online In Destiny’s First Three Weeks Compared To The Same Span For Halo 3 And Halo: Reach, Combined

October 10, 2014, Bungie blog post:

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Over the past three weeks, we’ve had more players online in Destiny than we did during the same span for Halo 3 and Halo: Reach, combined.

How Many Millions Of Hours People Have Played

October 16, 2014, Sony press release:

Destiny is the most-played title on the PlayStation®4 (PS4™) system with 125 million hours of gameplay.

Just How Much More Played It Is Than The Second-Most-Played PS4 Game

October 16, 2014, Sony press release:

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Destiny is currently the most-played PS4 game, with total gameplay hours 5X higher than the second most-played title

How Many Hours People Have Broadcast

October 16, 2014, Sony press release:

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Social sharing is hugely popular among Destiny players, with 450,000 hours of live gameplay broadcasted via the PS4 system’s SHARE functionality

What Percentage PlayStation Plus Memberships Increased By In The Week Before Launch

October 16, 2014, Sony press release:

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New PlayStation Plus memberships increased 115 percent from the week prior to Destiny’s launch

Where Launch Month Retail Sales Rank In The US

October 17, 2014, Activision press release:

In addition to strong sales of software at retail in the US, the first month of Destiny included strong digital sales and a very popular PlayStation 4 hardware bundle as well. Incorporating these figures, not only is Destiny the biggest new franchise launch in video game history, its launch month retail sales rank in the top 10 largest of all time in the US*. In fact, it’s the only new video game franchise in the top 30 all-time based on U.S. retail sales in the launch month**.

*Source: NPD and Activision internal estimates

**Source: NPD

How Many Hours A Day People Are Playing

October 17, 2014, Activision press release:

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“We’re, of course, ecstatic that Destiny has set sales records. But what we’re most excited about is that this is a game that millions of fans can’t seem to stop playing. A month after launch, people are still playing Destiny an average of three hours per day, which is phenomenal engagement.” said Eric Hirshberg, CEO of Activision Publishing.

How Many Registered Users They Have

November 4, 2014, Activision press release:

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For the third quarter, Activision Publishing’s Destiny was the largest new franchise launch in videogame history and ranks among the top 10 largest videogame launches of all time in the U.S. To date, Destiny has more than 9.5 million registered users and our active players are playing the game an average of more than three hours per day.

What Activision Publishing CEO Eric Hirshberg Said On An Earnings Call When An Analyst Asked How Many Copies They Had Actually Sold

November 5, 2014, Activision earnings call:

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First of all, I think by any measure Destiny’s off to a great start. As I mentioned, we were the largest new franchise launch of all time, and despite the large investment... or maybe because of that large investment, we were able to be profitable from day one. And we think it’s only a matter of time now before it becomes our next billion-dollar franchise. I also mentioned the pretty incredible engagement numbers. The average player is investing over three hours of gameplay per day, and to date we have 9.5 million registered users.

Of course that’s a relationship to sell-through, it’s not exact, because some people have more than one identity. But obviously that’s directional. So it’s a highly-engaged audience that is hungry for more content. And when we’ve had that, we think we’ve been good at providing them with more content to satisfy that demand, which we’re planning on doing on December 9 with our first expansion pack.

And I also mentioned that we’re also already underway on our next full game releases. So we’ve got a great pipeline of content, a great plan, a great development partner with Bungie, and we’re very bullish on Destiny.

How Much Non-GAAP Revenue They Generated Combined With How Much Non-GAAP Revenue Hearthstone Generated

February 5, 2015, Activision press release:

Kotick added “We expanded our franchise portfolio by launching two of the industry’s most successful new brands, Blizzard’s Hearthstone: Heroes of Warcraft, and the biggest new IP launch in industry history, Destiny. Combined, these franchises... generated more than $850 million in non‐GAAP revenue.

How Many Registered Users They Have Combined With Hearthstone’s Registered Users

May 6, 2015, Activision press release:

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Activision Publishing’s Destiny and Blizzard Entertainment’s Hearthstone: Heroes of Warcraft combined now have more than 50 million registered players and nearly $1 billion in non‐GAAP revenues life‐to‐date.

How Many Hours People Are Still Playing And Also How Many Game Of The Year Awards They Got

May 6, 2015, Activision press release:

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Activision Publishing’s Destiny continues to have strong engagement, with active players playing about 3 hours per day, along with strong digital sales and expansion attach rates. Additionally, Destiny was awarded Game of the Year by the British Academy of Film and Television Arts, a prestigious addition to the 31 Game of the Year awards that Destiny has been honored with to date.

Whether Or Not It Set A New Day-One Franchise Benchmark For Both Total Players And Peak Online Concurrency

September 17, 2015, Activision press release:

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Bungie and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) announced today that Destiny: The Taken King broke the record for the most downloaded day-one game in PlayStation history and set a new day-one franchise benchmark for both total players and peak online concurrency, surpassing the original Destiny launch day last September, which was itself the biggest new video game franchise launch in history.

How Much Engagement It Has

November 2, 2015, Activision press release:

Day-one downloads broke PlayStation records, day-one engagement saw the highest number of active players in Destiny’s history, daily player engagement is now well above 3 hours per day

How Many Registered Players It Has

November 2, 2015, Activision press release:

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...the Destiny community has climbed to over 25 million registered players.

Whether Or Not It’s The Most-Watched Console Game On Twitch

November 2, 2015, Activision press release:

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Since its launch, Destiny has become the most watched console game on Twitch.

So how many copies of Destiny did people actually buy? The world may never know.

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You can reach the author of this post at jason@kotaku.com or on Twitter at @jasonschreier.