And it looks to be succeeding.
This clip, taken from Giant Bomb's Quick Look of the game, gets interesting at around 19:00. Which is when you see a game mode appear that lets you beat yourself up. Or make out with yourself. Right on your big screen TV.
Sure, it's basic stuff to the jaded and sober eye. But throw 10 people and enough booze into the mix and suddenly this is the best game ever.