Girls usually get red or pink randoseru, while boys get black or blue. Robots? Well, they get randoseru from retail chain Nitori—complete with a six year warranty!
The robots featured in the commercial are from Osaka robot company Vstone, and the commercial's jingle apparently uses virtual idol Hatsune Miku, too.
As a parent of a grade school Japanese kid, the obvious comparison of robots to school kids is mind reeling—cute, but mind reeling.