Why Is Atlus's Twitter Account a Game of Thrones Spam Bot? [UPDATE]

Atlus has become one of my favorite video game publishers over the past few years. Not only do they localize almost every role-playing game they develop, they always show a willingness to take risks on crazy ideas—something that is very rare in the gaming industry.

That's why it's more than a little disconcerting to see Atlus USA's Twitter account acting as a spam bot, sending canned messages about the publisher's upcoming Game of Thrones RPG to anybody who tweets about the television show.

Why Is Atlus's Twitter Account a Game of Thrones Spam Bot? [UPDATE]

"Watching Game of Thrones this is pretty baller," one Twitter user writes.

"You know what's even more baller? #GameofThronesRPG! Think it might be right up your alley!" Atlus responds, sending over a link to the RPG's trailer.

I don't know whether to laugh or cry. Or both.

I reached out to Atlus for comment, but they haven't yet responded. We'll update this post if they do.

Update: Atlus contacted Kotaku this afternoon to tell us to check out the Game of Thrones RPG that this is part of a campaign to get the word out to as many Game of Thrones fans as possible. Since they're up against two other huge games with the same May 15 release date (Diablo III and Max Payne 3), they certainly have their work cut out for them. And winter is coming.

@AtlusUSA [Twitter]