In recent years publishers like Ubisoft, 2K and EA have done a great job pissing off paying customers with systems aimed at preventing piracy. Which, uh, is counter-productive! Especially when PC pirates are able to easily circumvent said measures.
So it's great seeing Christofer Sundberg, from Just Cause developers Avalanche, speak a little common sense. In an interview with Edge, Sundberg said, "If a DRM system constantly needs to be defended, something must be wrong."
"As a developer you will never win over any fans if you constantly let everyone know how much it costs to develop a game and how much money you lose."
"I don't like always-on DRM solutions at all, since they offer nothing to the consumer. If you continuously give something extra for registering and being online, and award them for actually paying for and playing your game, it'd be different, but always-on DRM only says: 'Thank you for buying our game, we trust you as far as we can throw you."
Sundberg's "solution" to PC piracy is an admittance that there never will be a solution. That there's always been piracy on the PC and always will be, and publishers need to work to engage with players instead of punishing them.
Avalanche: DRM helps no one [Edge]