Let's say you make a video game that involves driving illegal immigrants across protected borders, a game that's deemed "disgraceful" and in "poor taste" before it's even been released. That game, Smuggle Truck, is then submitted to the iTunes App Store. It is, unsurprisingly, rejected. What do you do? Make Snuggle Truck—swapping the "m" for an "n"—a cuter, cuddlier and less controversial game.