Publisher Jiyu Kokuminsha (via Pink Tentacle) revealed its annual list of the sixty most important Japanese words or phrases of 2010 that sum up the year's trends and events.
From this list, the top ten will be selected and made public early next month. Here is a sampling:
This means "reality-filled" and is Japanese internet slang that refers to people who have rewarding lives offline, such as going to parties or having non-internet relationships, and not simply in the virtual space.
Following in the wake of the Korean television "boom" a few years back, Korean pop music tore up the charts in 2010. Groups like Girls' Generation recorded Japanese versions of their hits, and members of Japanese group Morning Musume got in hot water over some insensitive photos.
ネトゲ廃人 (netoge haijin)
Japanese for "online game invalid". The term went mainstream in 2009 but the press continued to mine the topic throughout 2010 with reports like this and this. One book even explored how online gaming destroyed housewives!
Formed in 2005, the 48 (give or take) member strong idol group hit it big in 2010. AKB48 members sang the new Dragon Ball theme, popped up in Xenoblade CG ads as well as in game mags and are getting their own PSP game, complete with kissing scenes (above). Two idols from AKB48 spin-off group SKE48 are currently appearing in the Japanese Kinect commercials.
Apple's tablet device is a hit in Japan.
Here, "I've got it." After scoring the winning goal against Cameroon during the World Cup, Japan team member Keisuke Honda expressed soccer prowess by saying, "I've got it". While Japan has never won the World Cup, soccer games like Pro Evolution Soccer are as popular as Madden Football is in the U.S.
As Pink Tentacle points out, the early hype for 3D televisions did not translate in to big sales.
白戸次郎もよろしく (Shirato Jiro mo yoroshiku)
Not to be confused with Ninja Gaiden's Ryu Hayabusa, this Hayabusa refers to an unmanned Japan Aerospace Exploration Agency spacecraft that returned to Earth this year after a 7-year sample collecting mission from the Itokawa asteroid.
"Galapagos" is used to describe Japan's isolation, especially in regards to its mobile phones. "Gara-kei" (ガラケー) is short for "Garapagosu keitai" or "Galapagos mobile phone". One Japanese company is embracing the term with its upcoming phone.
Check out the link below for the full list.