One million used to be the bar. Then two. Then three. Mass Effect developer BioWare isn't stopping there.
"Well, we need to sell 10 million units," said BioWare co-founder Dr. Greg Zeschuk. "That's actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America."
Ten million. Ten million! That's a lot. For comparison's sake, Grand Theft Auto IV has sold over 17 million.
"I think we know how lucky we are," he explained. "When we're saying that, we always know that we're super-fortunate that we have a nice combination of things going on - really great support from EA, a budget to make great big giant games. We recognise that in a sense it's a privileged position we're in."
BioWare is readying both Dragon Age 2 and Star Wars: The Old Republic for 2011. Both big games, both capable of selling ten mil, no?