Blizzard, the studio behind StarCraft and World of Warcraft, was planning on rolling out a compulsary "Real ID" system, requiring gamers to use their real first and last names on Blizzard's forums.
Gamers went bananas, and Blizzard ended up scrapping the requirement. How did Blizzard think the whole thing went down? It was good feedback.
Blizzard exec Michael Ryder tells website Eurogamer:
So we always go out to the players and give them a heads up on what we're thinking about doing, and we look for their feedback.
In this case we got feedback.
We were able to then take that feedback, reconsider, consider all the factors, of which that feedback was one. Ultimately we decided we would not go in that direction for the time being, and see if there were other ways we could address the objective we had, which was to improve the forums generally.
So, all in all, the process worked. We put the word out. We got the feedback. We reconsidered. We made a change. We appreciate the fact that we have such passionate fans.
You say "passionate", I say "angry". You say "feedback", I say, well, "feedback".
Blizzard talks StarCraft II PC Interview [Eurogamer]