This is Gran Turismo 5's collector's edition, which will cost car lovers and GT fanboys $99.
For that money, you'll get the game, a 1:43 scale model by Kyosho of a 2009 Nissan GT-R Spec V, a 300-page "car-lover's guide", keychain, 5 downloadable bonus cars and an enormous box.
$99 is steep, but then, this is also one of the classier collectors editions we've seen in recent times. The model car looks a lot better than some crummy action figure.
In case you missed it earlier today, Gran Turismo 5 finally has a release date: November 2.