Nintendo: Don't Judge Our 3D Just YetS

Love it or hate it, 3D is making major waves. Nintendo is the latest company to jump on the 3D express by releasing a glasses-free 3D handheld gaming device tentatively called the Nintendo 3DS.

Nintendo doesn't only make games for hardcore players. It also makes games for the casuals. So when the company stated it would be releasing a 3D gaming portable, you know it was thinking about targeting the largest audience possible. At a recent financial briefing, Nintendo president Satoru Iwata was asked whether or not the Nintendo 3DS can appeal to casual players.

"First, about your impression that 3D games are more for heavy users, I do not understand why you feel that way," Iwata replied to the question. "When Nintendo offers a new video game experience, we are basing it on our gaming population expansion strategy and have been creating software that can be enjoyed by a very wide age demographic encompassing 5 to 95 years old."

Thus, Nintendo aims to entertain players "regardless of age". Continuing, Iwata added, "Accordingly, we do not think that 3D games will mainly be for the heavy users. I feel that what I am trying to say now must be very hard to understand unless we can show you something tangible that will make you say, 'I see, 3D used in this fashion is accessible to anyone.' So, we'd like you to hold your judgment until we show you something concrete in the future."

Investor Relations: Financial Results Briefing Q & A [Nintendo]