Reader zachstr just took part in a survey for Sony, about the company's PlayStation Network. For some reason, amidst all the gaming stuff, were these questions about fast food.
Now, Sony could just be asking for marketing purposes. Arrange something in terms of advertising, or sponsorship, with the outlets that prove most popular.
But it could be for something else. The survey was specifically for the PlayStation Network, after all. Could Sony be looking at doing something similar to Nintendo, whose "Food Delivery Channel" lets Japanese Wii owners order a variety of food for delivery via their console.