The Druids for the Ethical and Humane Treatment of Animals issue a desperate plea to World of Warcraft players - stop killing the noble Murloc, and possibly buy some t-shirts from Hot Topic.

J!nx, creators of fine gaming apparel, and Hot Topic, the store that helps millions of teenagers be unique and edgy, riff on PETA with Savethemurlocs.org, a website dedicated to stopping the senseless slaughter of Azeroth's gargling aquatic pests. Or perhaps the site is dedicated to selling exclusive Hot Topic Save the Murlocs t-shirts. Either way, they play a good game.

The Save the Murlocs Foundation aims to preserve and protect these majestic creatures. Through numerous awareness and outreach programs, we work to outlaw Murloc cruelty, help rebuild villages, protest part harvesting, and find homes for poor orphaned baby Murlocs.

While I certainly enjoy the video, the prospect of shopping at Hot Topic makes my eye twitch, and considering you have to actually enter a retail location to buy one, I'll have to pass.

Still, nice shirt.