Two years ago, Ubisoft got into the film-making biz by encouraging would-be Assassin's Creed fans to make short films exploring the game's themes and possible plot points.
The results actually weren't that bad; so it seems Ubisoft intends to continue the trend with Assassin's Creed 2. Liveblogging from the press conference, Luke Plunkett says that these "proper films" will start showing up this fall ahead of the game's November release date.
"Ubisoft are, they say, no longer a games developer," Luke reports. "They're an entertainment provider, able to create games, movies, the works."
Hm. Maybe we'll can look forward to more films like this one.