Shhhhh... Pikachu Is Sleepy

Across Japan, Pokémon Centers, the official Pokémon goods retailers, are holding a "Sleepy Pikachu Festival." That doesn't mean they're too tired to sell you things!

Starting this Saturday, various goods featuring a slumbering Pikachu go on sale: t-shirts, cups, bentou boxes, cups, plush toys and, yes, sleepy Pikachu underoos. All too cute.

Pokemon Center [Official Site]