EA In Japan Is, Um, Different. Madden , FIFA , NBA Live . Those are the types of games that immediately come to mind when someone says EA. And if not those, how about Medal of Honor , Spore and the upcoming Mirror's Edge . EA has a very strong brand identity. Well, in the West. In Japan, folks don't play Madden . So take Electronic Arts published DS title Hachikoi . Due out next spring in Japan, the adventure title is developed by Osaka's Neuron-Age and features things like sun tanning — complete with touch pen action. Is this how EA attempts to cater to local tastes? EAについにギャルゲー! [はちま起稿]