For the last few years, Ubisoft's attempts at battling piracy have been something of a running punchline, seeming to achieve little but annoy the company's actual paying customers.
Looks like all the protests have finally sunk in, because the publisher has told Rock, Paper, Shotgun it'll be rolling back most of its most offensive methods.
Firstly, the controversial "always on" DRM is gone, and bizarrely, has apparently been missing from new releases for some time.
Also gone is the limit on the number of times a product can be activated, as well as the limit on the number of PCs a game can be activated on.
All you'll need to do now is activate a new game once, online, and that'll be that.
It's a welcome move from the publisher. Now, if it can just work on its customary PC version delays, they might actually get in PC gamer's good books!
UPDATE - Since the time of original posting RPS has since updated with a second story, a full-length interview about Ubisoft's decision. It's great reading.