Image credit: @DaveOshry

If you’ve ever been to a convention, you know what a problem body odor can be. But judging from pictures coming out of PAX East this morning, Twitch is doing its part to help with the smelly crisis. Genius!

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Another picture, courtesy of @therealcliffyb:

The stunt is not surprising, given that Old Spice is listed as a sponsor of sorts for Twitch this weekend, but still. This is pretty clever.