For the past couple of years, Activision has been luring the press to their E3 booth to play the latest Skylanders game with the promise of an exclusive toy variant. For Skylanders: Trap Team they're getting a special trap pre-loaded with an exclusive villain instead.
Skylanders: Trap Team mixes up the toys-meet-games formula by allowing players to purchase crystalline traps, which can be socket in the new game's portal accessory during the game to capture enemy characters. Once trapped, enemies become playable characters themselves. It's a clever way to introduce a horde of new playable characters without having to make toys for each one.