As has become standard procedure for Nintendo’s hardware systems, the NES Classic is very hard to buy. If you want one, you’re going to have to work for it.

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This morning, Nintendo fans came out in droves to line up at Targets and Best Buys across the country (including our own Best Buy here in Manhattan’s Union Square) for the new machine. Some lucked out; others were told that their stores just didn’t have enough systems. The NES Classic is sold out on most websites, except Amazon, where you’ll be able to snag one this afternoon at 5pm Eastern if you’re lucky enough to grab it before stock runs out. (They’re limiting it to one per customer.)

As with the Majora’s Mask 3DS and many other systems Nintendo has released over the years, demand has outpaced supply for the NES Classic. Meanwhile, the $60 system is already going for upwards of $300 on eBay, because of course it is.

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The NES classic, a mini-console packaged with 30 Nintendo games, is a pretty solid blast of nostalgia, although the controller cable is astoundingly short.

UPDATE (12:11pm): Just a few minutes after this article went live, Nintendo chimed in: