Even during a withering sex scandal, EA Sports stuck by Tiger Woods as the face of its golf franchise. Now, however, the company's CEO says Woods must perform like the world's No. 1 golfer, or risk the company looking elsewhere.
Tiger Woods begins his comeback at The Masters this week, and the browser-based game bearing his name transitioned from beta to full release today. EA Sports' boss hit the television to talk about why EA never left the scandal-wracked golfer.
He's also sharing it with a rookie. Billed as an advertisement of the game's Ryder Cup features, some take the pairing with Rory McIlroy as more fallout from Tiger's inability to abstain from sex with women not named Mrs. Woods.