Usually, when you think that it might be cool if you could buy all your friends a copy of the game you're playing—so you can play together—it's just an idle fantasy. kaiaminalcrossing actually did it with Animal Crossing: New Leaf, and they threw the most charming party for the presents, too.
I have no idea who the Sarah Palin is of video games nor the Barack Obama of video games. But Gabe Zicherman, chairman of the Gamification Summit knows who the gaming Tea Party is: people who don't like gamification.
If you were waiting for the day angry Tea Party protesters could be used to hype action-packed video games, wait no more. That day has arrived.