There are regular editions of games, sure, but there are also two kinds of fancy editions: the kind people pay extra money for, and the kind publishers send to the press.
Three console manufactures. Microsoft. Nintendo. Sony. Three ways of packaging the cards sold in GameStop that contain redemption codes for points used on the consoles' online stores. Which one do you think the planet likes best? Get a closer look:
I swear, if there's a Retail Packagers' Association, its mission statement must be: "Forcing You to Use Something Other than Your Bare Hands, Preferably a Steak Knife, to Open the Shit You Just Bought."