China loves basketball. Fans stay up all night to watch NBA games. They adore the sport. So you'd think NBA 2K Online, the online version of NBA 2K, would be an easy sell. So why the ladies?

Console games don't sell across many parts of Asia. Too much piracy. But online games that milk you for microtransactions, they work much better, explaining why the series is going online for a new Asia-only title.