Each of the three secret societies in Funcom's paranormal MMO The Secret World have their own way of introducing players to the game's primary conflict. The Templar use magic. The Illuminati use drugs. And the mysterious Dragon? They induct their members the old fashioned, NSFW way.
Imperial Hot is our nickname for Square Enix president Yoichi Wada. Big important guy like him, managing an international corporation, he probably has no idea about the internet meme we started, right?