Sorry, generic and off-brand creme-filled sponge cakes — your days are numbered. On July 15, the prodigal snack returns.
The rain has subsided, the clouds slowly dissipate and the forecast for this summer is golden-yellow sponge cake with creme filling, as private equity firms Apollo Global Management and Metropoulos & Co confirm a $410 million winning bid for the Hostess brand.
Stop reading this and go to the store. Buy all the Twinkies, Ho-Ho's, Ding Dongs, Fruit Pies and chocolate cup cakes with the swirly line of "frosting" on top that you can afford. Take out a loan if you must. Hostess Brands, Inc., a national snacking institution for more than 80 years, is closing its doors for good.
Being a comic book fan in the 80s I grew up thinking there was no problem that couldn't be solved by golden flaky crust or delicious cream filling. Apparently that doesn't apply to financial insolvency, as snack cake maker Hostess Brands files for Chapter 11 bankruptcy for the second time.