Indie outfit Big Men Games are currently working on a strategy RPG game called GUTS, which would otherwise be unremarkable if not for the fact one of the three men in the team - Chris Haga - used to work for Blizzard. On Diablo III.
You can go the route of modesty with a gaming rig—sure, but there's something to be said for the glowing, flowing, completely outrageous rig of conspicuous PC carnage. How about a motherboard that looks like a disassembled gun?
Actually they aren't too bad, provided you turn the sound down a little and keep your hand away from the pause button. Pause is not your friend here.